The Public Relations Blog

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on understanding a news outlet’s website.

Is society more connected, or are we more connected to our devices?

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 

Ways to engage your audience through visual storytelling

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

Fourteen essentials for remote professionals and telecommuting warriors

Working from home has become the new normal, so why not make it a little easier with these tools? All items included here are rated at least four out of five stars, and we might earn a referral credit if you buy some of these products from the affiliate links we provided below. Here’s a list of items that are essential when working from home: 

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

PR and social media go hand-in-hand

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Here are a few reasons why a PR firm should manage your company’s social media:

JACKSONVILLE, Fla. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020.

Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year.

“We must be disrupting the industry if our PR laser-focused agency earned a spot among the top-ranking advertising agencies without offering paid media and advertising services,” said Jason Mudd, Axia’s CEO and managing partner.

Axia earned this achievement after Forbes recently named Axia as one of America’s best PR firms. 

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.

Guest:

Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

Topic: 

The one with Jamie Lieberman on understanding photography copyright law

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

How to differentiate two key marketing styles

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things.