Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.
With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms.
Mudd completed Paine Publishing’s Measurement Base Camp, an intensive, online course that covers a wide range of public relations measurement skills. These include learning how to incorporate Google Analytics and SEO content into your business’s measurement program, creating goal conversions and other measurable results, and establishing strong communications plans between you and your leadership team, among others.
Industry experts lead sessions in this two-month course, including Katie Delahaye Paine of Paine Publishing, Heather Fysh of Covalent Bonds, Nate Laban of Growth Surveys Systems, Greg Jarboe of SEO-PR, and Sue Sturtevant of Glean.Info.
This program helps public relations, public affairs, events, social/digital media, and internal/external communications professionals. Past attendees have called this master class “informational and practical,” “truly stimulating,” “terrific,” and “fantastic.”
Topics: agency news