Learn about the effects of this tool on PR professionals

Have you ever clicked on a link to read an article, only to realize that you actually started to read an advertisement? If you’re not careful, you may find that the link you click after a search is really just an advertisement for a company trying to use your interest to sell a product or service.

Learn how to utilize PR for increased leads and profits

No matter what field you’re in – whether it’s accounting, law, medicine or finance – your business needs to keep growing in order to stay successful. You may already use tools such as email marketing and advertising to generate leads, but in today’s fast-paced, blink-and-you’ll-miss-something world, these tools are often not enough.

Isn’t it about time for everyone to know you’re exceptional?

You see them all the time in newspapers and industry publications: those ubiquitous announcements that Company X was recognized for its service or Employee A got an award for a special achievement. Has your company received any of those lately?

Some companies believe that awards are a useless waste of time. With help from PR, you can learn why the opposite is true and how you can use these recognitions to achieve visibility for your company.

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

Public relations can do wonders for any business. However, there are plenty of technology professionals who could care less about marketing and often consider it a waste of resources.

It comes down to a discrepancy in priorities. Engineers and technology aficionados alike want resources dedicated to building, designing, developing and coding; meanwhile, venture capital firms, angel investors, boards of directors and executives charged with creating reputations, building brands and increasing bottom lines would much rather focus on new business development, marketing and sales.

What could be more important to your publicity than a public relations announcement issued to the media and other key audiences? Yes, we’re talking about a press release, aka a news release: the quickest and easiest way to get publicity for your company. A professionally written press release can result in numerous published articles and blog posts about your company. Therefore, it is very important to avoid these five common mistakes in your press release:

An inexpensive and practical means to gain credibility for products or services delivered by your business is simply this: earn an award. Industry awards, recognition from chambers of commerce or related small-business organizations or a stamp of approval from a well-known review outfit can provide visibility and improve a business’ reputation. But locating appropriate opportunities and awards takes time, effort and consideration, often causing business owners to abandon the process before it even begins.

Seasoned public relations professionals, however, know exactly where to find the information, how to properly submit it and the deadlines by which it all needs to be done. Here are a few reasons businesses enlist PR support to secure these fantastic business-boosters

Crunch the numbers and figure out what’s best for your company

When it comes to PR work, you have a big decision to make. You could hire one or two PR professionals to work in-house or utilize the services of a PR firm.

The choice you make could have a huge impact on your company’s visibility and profitability for years to come. Once you’ve done your homework and crunched the numbers, you may find that a PR firm will serve you better in the long run.

What you’re really getting from a full-time, in-house employee

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

With help from PR, you can be sure you have what it takes

Kickstarter is the go-to source for businesses that want to take a creative idea and make it a reality. Numerous companies have found success for their projects on the site, but many more have failed.

If you’ve been considering Kickstarter for one of your company’s initiatives, you definitely want to be among the group of success stories. However, first you need to know what makes a great Kickstarter campaign; PR can help.