The Public Relations Blog

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What to do about the swelling shooting epidemic

It’s not surprising that gun shops are doing brisk business, or that parents are turning more and more to home schooling. It’s because crisis situations like terrorist threats, criminal attacks and active shootings are becoming a pervasive headline throughout the United States.

Most people don’t expect to be at the mercy of an active shooter. Although mass shootings are rare, the number of incidents in which a gunman has opened fire on a crowd has doubled in the last seven years, primarily in businesses and schools, based on a study by the FBI.

Communicating properly results in a successful, winning team

I read one of John Maxwell’s iconic quotes the other day: “The more elaborate our means of communication, the less we communicate.”

Bill Gates’ phrase “content is king” has become a well-known mantra for all marketing professionals. To expand on that, great content is king, and it has its own stiff competition for consumers’ attention and dissemination to the right audiences through earned media.

Wikipedia defines “earned media” as “publicity gained through promotional efforts other than advertising.” In other words, earned media is online word of mouth (mentions, shares, reports).

Learn what to expect and how to choose the right one for you

PR is everywhere. In order for people to know about your company and trust you enough to purchase from you, you need PR.

If you have decided that your in-house PR staff could use some extra help or you believe that a PR firm is best suited to give you an edge over the competition, you’ve come to the right blog. Still, you may have some questions about how to choose a PR firm and how the whole process works. Axia Public Relations is here to help.

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

Let PR show you how to attract more customers with these examples

In blogs and news media, we can read all about instances where companies have made mistakes or wound up knee-deep in a crisis. Pundits and critics love to expound for days on end about what the company did wrong and who should shoulder the blame. However, we rarely discuss companies that are doing things right.

While it may be easier to remember the companies that are behaving badly, you can probably learn more from a company’s success story.

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

Learn how PR can write a prescription for your success

Running a health care or medical company is no easy task. Anything considered to be best practices or strategic thinking today can literally change completely tomorrow. Then there are also the regulatory issues and emerging science that you need to communicate. Trying to keep up with it all by yourself while still growing your business can be a prescription for trouble.

PR explains how to leverage this powerful tool

We’ve all seen those wonderfully warm and fuzzy stories on the news or social media that highlight how a waitress received a $1,000 tip from a complete stranger or an ill child got a special, unexpected visit from his favorite celebrity. These random acts of kindness (RAKs) move the human spirit and are said to restore faith in humanity.