Here, you win by demonstrating your ethical know-how
Is fakery rife in the PR industry? Lying has unfortunately become more common with some PR practitioners – especially lately, with the majority of outlets slashing their seasoned workforces. This leaves tightened budgets, added responsibilities and time-crunched junior practitioners with little experience and apparently no problem turning their heads when it comes to unethical tactics.
Talk to ethics experts and they’ll tell you that the best defense against ethical problems is keeping it real. Professionalism – not exaggeration – is the key to the future of the PR industry. PR is all about building relationships and brands; if the brand image tumbles because of a faulty message, that can damage your relationships, products and services.