The Public Relations Blog

Don’t underestimate the value of entertainment

We could say a lot of things about Donald Trump, but one thing we know for sure is that he is having a blast.

Though initially he was lampooned by the media, the mega-millionaire business tycoon and unsolicited presidential candidate embraces publicity and can seemingly say whatever he wants: Gaffes are fine; name-calling works; insults are humorous. Through it all, his ardent followers cheer him on because of his Pied Piper-esque ability to attract enthusiastic crowds from Iowa to New Hampshire.

PR explains what to do for increased readability and value

Today, everyone is talking about the benefits and impact of having a blog. However, very little discussion addresses how to write great blog posts.

Just having a blog is only half the equation. There are various rules you should follow to make it great, and PR can lead the way.

Why companies are turning to this invaluable marketing tool

Pinterest is a valuable and effective asset for companies and individuals to use as part of their marketing strategies. While it’s a great tool to use, there are some common misconceptions about the benefits of the platform, which means that not everyone is using Pinterest to its fullest capabilities.

Getting your message across in a magazine, newspaper or website is important for your brand

Print interviews offer opportunities for more details and depth than other media offer. Below are a few “inside tips” that we give our clients to help them ensure a successful print news interview.

PR firm recognized for grand opening PR

ORLANDO, Fla. – Axia Public Relations earned two awards for its outstanding grand opening PR campaign for a national restaurant and family entertainment center.

Last week, the Florida Public Relations Association presented Axia Public Relations with a Golden Image Award, the top award in the special events category, and a Judges’ Award for achieving maximum results on a minimum budget, during the association’s 2015 Golden Image Awards ceremony at its annual conference in Orlando.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.

Your ultimate guide to this important business tool

As your business grows, your external and internal audiences increase. You need to know how to adjust your communications plan to satisfy both your external and internal public communications needs. To do this, you must perform a communications audit in order to assess your communications practices. This determines which of your communications tools are working well and points out the areas in which your organization can still strengthen its communications performance.

Public relations and politics are naturally and inherently linked. Think back to the 2008 presidential race: A relatively unknown candidate, Barack Obama, seemed to emerge from nowhere, hitting front pages of magazines and grabbing newspaper headlines almost overnight. Add to that his very strategic and targeted social media efforts and, lo and behold, Obama was suddenly front and center and made his way straight to the White House as the 44th President of the United States.

How did this relatively unknown politician catapult himself with such amazing precision?

Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

Cision releases 2015 Social Journalism Study

How have journalists’ attitudes changed regarding their use of PR? That is the question the 2015 Global Social Journalism Study asked of 3,000 journalists (comprised evenly of women and men) from six countries: the United States, the United Kingdom, Germany, Finland, Sweden and Australia. The annual study sponsored by Cision and the Canterbury Christ Church charts the changing ways journalists use social media to communicate with PR professionals.