The Public Relations Blog

So you hired a PR firm to help you increase mindshare surrounding your product, service or business and weren’t satisfied. You were patient, played your cards right and communicated clearly with your PR team, but your results are still lackluster at best. If you’ve gone carefully through our checklist for evaluating your PR relationship and you still want to sever ties with your public relations agency, consider the following tips

At the onset of the dot-com and Internet boom, public relations firms were in high demand.  Every venture-backed startup required a boost to rapidly increase mindshare of its latest gadget, application or service. Although the landscape changed slightly with the introduction of social media, public relations remains a valuable tool in every business’ toolbox. The strength of the relationship between agency and client is paramount. Without faith, trust and respect, the relationship is doomed to fail. But PR professionals aren’t simply along for the ride to deliver media coverage; they are advisors, counselors, strategists and networkers, too.

Use Axia PR’s ReviewMaxer to help manage your company’s online reviews.

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.

The most important lesson from what you will read in this post is this: “The customer is always right, even when he’s potentially wrong.”

Many business owners will give a good eye-roll at that and click away from this page, but let us assure you that consumer reviews – positive or negative – are mission critical for any business. We trust the opinions of others – even strangers – when we’re in the market for a new car, blender, mattress, power drill, jeans, hotel or pair of shoes.

With help from Axia PR, you can use these tips to increase your own profitability

At Axia PR, our clients come from numerous industries and various states. There are medium-sized companies, large corporations and franchises. The most successful ones share several common traits, such as using social media to its full potential.

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

It takes a great amount of time and energy to fully engage your business in social media. Often, a growing business will allow multiple people to share the responsibilities of maintaining the different social media platforms. It’s critical, however, that business owners retain control over their social media accounts and take measures to keep them secure.

Google+ pages may only have one owner, but they are allowed multiple managers. In fact, there are three types of admins that may have access to a Google+ page: owners, managers and communications managers. A Google+ page can have up to 50 different managers or communications managers, which enables business owners to authorize employees to maintain and update their Google+ pages without relinquishing their personal login information.

Use PR to gain more visibility for your crowdfunding project

What do you do when your business has a terrific, creative idea but you just can’t find the dollars in your budget to make it happen? Many are turning to the crowd funding site Kickstarter for the answer.

Maybe you thought Kickstarter was just for startups, artists and inventors of the next big thing. Actually, anyone who wants to bring a creative project to life can use Kickstarter.

Axia PR can help medium and large businesses better understand social media

Remember when “social media” only referred to Facebook? Now there are new platforms popping up almost every day and the concept has become big business. Unfortunately, many medium and large businesses still aren’t taking advantage of all the available opportunities for using social media to connect with consumers and maximize profits.

How to add a Facebook admin and other roles

It’s important that businesses maintain control of their Facebook Pages and limit who else has access. However, a business can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly. Here are the easy-to-follow directions for adding Page managers to your company’s Facebook Page.