The Public Relations Blog

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

Get your company on the right track by starting each day strong

Entertainer Robert Orben once quipped, “Every day, I look through the Forbes list of richest people in America. If I’m not there, I go to work.” Likewise, there are actions you should commit to doing each day for the success of your company.

Use PR for more effective communication

Obviously, you don’t remember every article you’ve ever read or every social media post you’ve ever seen. However, there are always some that stay with you for days, weeks or even months. What does it take for a message to stick? More importantly, is your company doing what it takes for your information to be memorable?

Do they stay or do they go?

OK, here we go again. Reputations are floundering; our heroes are no longer heroic. From Jared Fogle to Bill Cosby to Brian Williams, questionable decisions will either show resilience or that the ultimate mistake can destroy careers.

The solution: A damage control team has to always be on deck. Honesty and transparency will help mitigate the problems, but with the advent of social media and round-the-clock news both off- and online, you’d better be quick to take action.

Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid:

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.

Understanding is the first step toward effectively leveraging

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Why putting a face on your company is key

Within the last five years, companies across the globe have turned to social media for mass marketing and promotional purposes. Where newspapers and then TV once led the charge, social media is currently the easiest and most effective way to share content with a vast audience.

Let PR show you how

We all talk about the sales funnel, buyer’s journey and sales cycle. No matter what you call it, you already know that reaching consumers multiple times at each point, from the attraction stage all the way to delight, is the key to moving from leads to conversions. Knowing exactly how to do that is where many companies fall short.

While others just sit on the shelves, learn how to make your company outstanding

Walk into any major department store and you will likely be instantly overwhelmed by all the different choices and brands available to you. How can any one company not run by a national style icon possibly stand out?

Sure, things are going great for the Cover Girls and Tom Fords of the industry, but how can your brand rise to the top? Cutting through all the noise to make your individual voice heard is not an easy task.

Many have found the answers in PR. Here’s how you can use this valuable tool to distinguish yourself from the competition and improve your visibility on store shelves and in consumers’ minds