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How to pitch Wired magazine

By Yulia Dianova

2000px-Wired_logo.svg-492910-edited.pngIf you’re trying to stay on the cutting edge of technology, you read Wired magazine. Wired is one of today’s most popular technology magazines and is a trusted source of information about the latest innovative technologies. Securing coverage for your story in Wired means reaching an audience numbering in the multimillions, full of tech professionals interested in technologies that affect culture, the economy and politics. Wired is known for featuring editorials from industry leaders.

Wired magazine covers a variety of topics with stories that will help shape the future of business, tech gear, culture, entertainment, design, security, gaming and science. The magazine strives to “turn new ideas into everyday reality.” The audience Wired attracts generally comprises more of male readers than female, and they typically work in computer or high-tech industries.

Wired magazine chooses timely, compelling and interesting stories based on personal experiences in response to current events. Wired editors want you to speak to readers directly, sharing your unique worldview, which means they want you to tell them something they haven’t heard before.

For a successful pitch, keep these tips in mind:

  • Your pitch should be no longer than 1,000 words.
  • Express a specific point of view in the allotted space.
  • Your story’s headline should be one sentence that clearly expresses your point of view.
  • You should be an expert on the topic you choose to write about.
  • Send your story via email with the subject line “Op-Ed Pitch:” followed by a sentence describing your position.
  • Wait for three days before you follow up.

If your high-tech business is looking for a great publicity opportunity, then your pitch to Wired magazine is your chance to tell your unique story and share something completely new in the world of technology with millions of readers. Reach out the right way and your odds of landing that prized placement increase exponentially.

Media relations are an extremely important element of any public relations strategy. Axia Public Relations takes every media campaign our clients are interested in very seriously; we always have our sights set on success. Download our e-book Learn Media Relations From The Media or call today to learn more.

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Yulia.jpgYulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia has earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.




Featured image credit: Creative Commons

Topics: media relations, public relations

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