The Public Relations Blog

Do you know about the freshness factor? 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!

Here are seven types of premium content to guide a lead through the buying process

When it comes to capturing leads, it all boils down to providing value. Why would your visitors give you their priced personal information? They will only if you offer them something equally valuable that can be swapped with their confidential data.

But what information is more treasured than regular content?

The journey from seeking information to making a purchase decision!

The buyer's journey involves three stages:

1. Awareness Stage

2. Consideration Stage

3. Decision Stage

At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey. 

Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley.

Guest:

Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel.

Topic: 

The one with David DeCamp on how you can transition from a career in journalism to a corporate communications position.

Effective strategies and tactics to boost your campaign

Working in public relations is all about strategy. Here are some quick tips to include in your PR strategy to be a trusted adviser to your company and clients:

The three steps search engines follow to rank search results

Are you curious about how search engines generate the ranking list called SERPs?

If you know what SERPs are and what elements they incorporate, it’s easy to understand their workings.

Search engines generate search results in a three-step process. 

Learn the production process for Undercover Boss and what it’s like to be on the show with our guest, Mike Cotton. Mike is an executive producer for Undercover Boss on CBS.

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. 

CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.

The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.

Measuring your PR and communication campaigns the right way proves its value

The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. PR isn't sales, yet measuring it correctly helps connect PR to real business results like sales pipeline activity, social media conversions, market share of voice, site traffic, and site rankings. 

No marketing plan is complete without PR. An Entrepreneur article claimed “marketing without PR is like a dream without a goal.” And no marketing and PR plan will be able to prove value if not measured.

We live in a busy and hyper-competitive world. 

Modern customers are impatient and want the web content to load within seconds. Delays may make them move to another source, and you may end up losing potential business opportunities. 

If you care about leads, conversions, and customer delight, you should pay attention to your website’s load speed. Let’s take a look at how website loading time makes a huge difference.