The Public Relations Blog

At Axia Public Relations, we have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization. This approach includes setting SMART objectives and using communication methods to move your target audiences down the PR measurement funnel to the impacts stage where they’ll take action.

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page, we recommend our clients focus on boosting more posts.

A newsworthy story doesn’t require a favor

A public relations insider knows that relationships matter when connecting with reporters. You must build and maintain relationships with journalists in order to receive quality media coverage. And you can’t call it a relationship when you’re simply asking a favor. A relationship benefits you and the media outlet, while a favor is requesting a reporter or contact give your company preferential treatment through media coverage.

5 elements your website needs for the best coverage from media outlets

Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready. Essentially, you want to make your company’s website easy for reporters to give you good coverage.

Networking is a critical component of PR

In the public relations industry, networking is one of the most important things you can do. However, it’s easier said than done. How do you network? Why should you network? And most importantly, how do you maintain connections?

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names. This sensation actually has a name; it’s called the mere-exposure effect. Learn more about it and how it can help your company.

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.