Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page, we recommend our clients focus on boosting more posts.
Boosting a post on your company’s Facebook page means reaching more people – for a fee. Recently, we suggested to one of our long-term clients, a health care company, that they begin boosting posts. The results were phenomenal. By spending $500 a month, the company doubled – and sometimes tripled – the number of people it reached on Facebook each month. In addition, the company is now reaching its target audience, as Facebook allows us to pinpoint exactly who we want our client’s posts to reach. Our client will continue boosting Facebook posts, as they’ve seen an increase in “Call Now” clicks and other results more useful than page likes and followers.
As shared media experts, Axia’s team can help your company develop a social media strategy that grows your business and establishes your company as a thought-leader in your industry. Learn more about our social media services and how we create content that resonates with your target audiences.
Becca McClure is a passionate public relations professional who works on various client social media accounts and public relations campaigns. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure.