The Public Relations Blog

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

Estimated Reading Time: 60 Seconds

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

March 2011: 60-Second Impact 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 

Estimated Reading Time: 60 Seconds

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

February 2011: 60-Second Impact

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds

January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.

Blockbuster's attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company's success.

Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.

When Kenston Powell purchased the Maxwell Agency, it was a well-respected insurance agency specializing in religious institutions. Powell felt the name just wasn’t right for future growth prospects. 

Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.

It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.