The Public Relations Blog

Are you surprised that reporters don’t jump up and down in excitement when you send them a news release?

PR works and is of the most effective marketing tools available to a business.

Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.

Videos with news releases? Yes!

Should you hire a PR firm or do it yourself? Just asking the question indicates you understand the value of public relations.

• PR builds credibility – News coverage is more influential and credible than advertising.
• PR increases visibility – A news story has six times the visibility and three times the credibility of an ad.
• PR pays for itself – Public Relations offers one of the best returns on investment you can make.

Have you been thinking about how to hire a PR firm?

The Jerry Sandusky trial for child sex abuse represented the public end to the tragedy for the victims, but it also represented a public relations opportunity for a group dedicated to giving a voice to the victims of child sexual abuse.

Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company on these sites? At the same time, you must help ensure they're protecting the privacy and integrity of your company. Company policy should apply when your employees are engaged in social media for work purposes and at work, but also during their own personal time.

Whether you call it earned media or managed media, most users know it as social media and it's here to stay. But, it's not enough to have a social media presence anymore. Social media managers are using specific strategies to encourage consumers to share links and extend the value of their social campaigns.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2011 – Year End Issue

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field.