The Public Relations Blog
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Topics: media relations, public relations, FAQ
A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.
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Topics: public relations, shared media
In the wide open world of social media marketing, it’s easy for companies to forget that using the format can result in negative consequences.
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Topics: public relations, shared media
Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.
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Topics: digital PR, public relations, SEO
The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.
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Topics: public relations, crisis communications
Topics: public relations
Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.
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Topics: digital PR, public relations
Have you ever wondered how often you need to update social media – your company's Facebook page, for example – or when is the best time to tweet or post a link on Twitter?
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Topics: shared media
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
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Topics: digital PR, infographics, public relations, shared media
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