February 4, 2013
Newspaper readership is declining, yet more people are reading the news on the Internet.
Music stores are closing down, yet the music industry is thriving on the Internet.
Computer stores are shutting their doors, yet computer sales remain steady via the Internet.
It’s easy to blame the “Internet” for your sales declines. But who could blame the consumer for choosing a better and more convenient distribution channel to get their information and products?
The question is this — are you on the same channel as your customers? If not, the world may be passing you by.
Check out your channel. If it’s not in sync with your customers, then call us. Good PR can help you get there.
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Topics: public relations