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Are you including videos with news releases?

By Axia Public Relations

Videos with news releases? Yes!

A new survey indicates that three out of four journalists want access to videos included with with the news releases they receive.

By contrast, less than half of PR professionals thought that videos were important to journalists.

The PRESSfeed 2012 Online Newsroom Survey highlighted a number of other differences between what journalists want and what PR pros think they want. The infographic below shows some of those differences.

To read the entire survey click here.

To view a larger version of the infographic on press-feed.com click here.

Online Newsroom Survey Infographic from PRESSfeed











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Topics: digital PR, public relations

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