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PR Tip: How To Make Your Publicity More Successful

By Axia Public Relations

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.

In this issue:

  • Overcoming Competitor Similarity: The Power Of A Distinct Story
  • All About The Online Search: Being Found Everywhere
  • The 60-Second Close: How To Make Your Publicity More Successful

1. Overcoming Competitor Similarity: The Power Of A Distinct Story


  • No matter the business category to which your company belongs, similar companies are selling similar products at similar prices to similar customers in similar areas.
  • So how does your company stand out from the competition? What encourages customers and prospective clients to praise and remember your company for future purchases? What is your company's story?
  • To successfully set your business apart, your public relations strategy must involve sharing the story of your business, product or employees. A story provides a memorable way to connect with potential customers.
  • Some concepts to help develop your company's story:
  1. 1.) What are you famous for?
  2. 2.) What do you offer that your competitors do not?
  3. 3.) What is the largest or smallest product you offer?
  4. 4.) What interesting company or employee facts do you have?
  5. 5.) What memorable purchasing experiences do you offer?

2. All About The Online Search: Being Found Everywhere


  • The leading element of any successful online public relations strategy is allowing your product or service to be found everywhere on the Internet, hooking the attention of Web-browsing customers.
  • During the upcoming holiday season, more than 58 percent of holiday shoppers plan to purchase their gifts online. When selling products online, being found through search engines must be a priority, especially as 86 percent of consumers start their search using Google, according to ChannelAdvisor.com's "2010 Consumer Shopping Habits Survey."
  • Whether a retailer, manufacturer or service provider, your company will be searched for online, commonly through Google. A weak online presence can potentially lose your company millions of dollars in revenue every month.

3. The 60-Second Close: How To Make Your Marketing More Successful


  • While the public relations landscape has seemingly become more complex during the past few years, you need only two simple elements to succeed: a story for your business and a strong online presence.
  • Need help defining your story? Need help being found through Google? Then call us. We can show you how to get there ... faster than ever.
  • And, if you would like a copy of ChannelAdvisor's "2010 Consumer Shopping Habits Survey," just let me know.

Best Wishes,
Jason Mudd, APR
AXIA Public Relations

Topics: public relations

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