The Public Relations Blog

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.

Learn what a Facebook pixel is and how you can implement it for your company

If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

4 tips to be sure you’re measuring your social media efforts correctly

Just because everyone is doing something wrong doesn’t make it right. This is especially true when it comes to measuring social media efforts for your company. With these tips, you can learn the correct way to measure and get the most out of your social media.

When crisis hits, bravely step up to the microphone

Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensive outages. As a resident, I earned a ringside seat to the fallout and backlash the power companies received because, while they stated before the storms that they were prepared, they were not.

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

There are four types of media:

• Paid (advertising)
• Earned (news coverage)
• Shared (social media)
• Owned (web content)

Is a crisis an operations problem or a public relations problem?

Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profile analytics, there’s no question that many Facebook users feel Facebook violated their privacy and are even questioning if the information presented to them on their personal news feeds manipulated them in some way.

To a buyer, sharing is caring

Understanding the journey of a prospective online buyer is essential to designing a flow of information that encourages the behavior you value. Shared media (social media, online reviews and user generated content on channels and sites you share with other companies and individuals), often pivotal in the online shopper’s journey, is a public relations game changer. However, it can also be a wildcard. After all, we don’t dictate who’s doing the sharing or what the audience is saying. This can be scary considering that, professionally, our goal is to control the product message and facilitate interactions between the company and consumer in a positive direction, typically with the overall intention to drive sales.

3 reasons to change PESO for PR

The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and how your company can take advantage of this knowledge to boost your visibility and profits.

3 important requirements that you must meet to have a Wiki page

In the effort to promote your company and build your brand, it’s vital to use every tool at your disposal. You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Perhaps more importantly, should it be?

Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. The reliability and trustworthiness of the site has improved significantly. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers.

However, getting your company listed on the site isn’t as easy as you might think. With help from a quality PR firm, you can learn how to take advantage of this site and use it as part of your overall outreach strategy.