There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.
Here are two reasons to incorporate traditional media into your social media strategy:
- Traditional media engenders trust.
Traditional print media is more resilient to accusations of fake news than social media and newer digital news outlets. Using traditional media as a way to share your news increases your credibility.
- You receive the benefit of cross-promotion.
Building meaningful relationships with journalists is as important as cultivating relationships with your Facebook followers. Both channels provide mutually beneficial relationships with your company and its target audiences. Cross-promotion via select social media platforms is a part of any successful marketing campaign.
Traditional media and social media are complementary avenues for delivering your company’s message and reaching your objectives through engagement with your key audiences.
At Axia Public Relations, we offer a customized approach for each of our clients to increase their online traffic, attract leads and convert customers. Contact us to learn more and download Axia’s complimentary Inbound Marketing Guide for great tips to begin implementing an inbound marketing strategy at your company today.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.
Featured image credit: 123rf.com