The Public Relations Blog

Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and how your company can take advantage of this knowledge to boost your visibility and profits.

4 ways to ensure your public relations is working

A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.

Don’t let a lack of understanding cause you to miss out on the benefits of public relations for your company

Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin. When you separate myth from reality, you understand the actual value of PR and what it can do for your company.

Myths can be persistent, persuasive and potent. Breaking them down takes time. However, your company doesn’t have time. You must increase your market share and get a jump on the competition today. Getting rid of negative stereotypes and myths about PR will help you quickly move forward by taking advantage of all it has to offer.

3 important requirements that you must meet to have a Wiki page

In the effort to promote your company and build your brand, it’s vital to use every tool at your disposal. You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Perhaps more importantly, should it be?

Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. The reliability and trustworthiness of the site has improved significantly. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers.

However, getting your company listed on the site isn’t as easy as you might think. With help from a quality PR firm, you can learn how to take advantage of this site and use it as part of your overall outreach strategy.

4 reasons to stick with public relations for the long haul

The insightful Warren Buffett says it takes 20 years to build a reputation. Public relations shouldn’t be a short-term investment. PR is about building relationships and building results. It’s important to know that every company’s needs and objectives are different. PR isn’t a cookie-cutter process. In fact, the best results come from a strategic and proactive PR campaign. Companies that don’t stick with public relations for the long haul are making mistake #15 of Axia Public Relation’s list of the top 15 mistakes companies make when they hire a PR firm. Below  are four reasons you should commit to a long-term relationship with your PR firm.

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

6 steps to earn a Wikipedia article for your organization

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines with which you must comply before moderators will allow your company to appear on Wikipedia.

How to benefit from marketing and PR strategies

The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.

Social media expert explains what social media analytics mean

One of Axia Public Relations’ favorite social media publishing tools is HubSpot. Yet HubSpot isn’t a fit for every company, so we often recommend Buffer as an alternate because it’s so easy to use and offers analytics that update daily. It’s important to understand the meaning of your social analytics. How is post reach different from post impressions? And what’s the difference between engaged Facebook users and Twitter engagements?

It’s important that the news your company puts out via a news distribution site is newsworthy so you get the maximum benefit from your investment. Some company news isn’t actually appropriate for a news release – it won’t interest journalists or your target audience. How can you tell which stories are worth telling? And when is the best time to announce your news to gain the most traction?