The Public Relations Blog

Use PR to engage your own fans for real results

When people talk about the Super Bowl, the conversation usually involves topics like pass protection and punts or those hilarious (and expensive) commercials. What you may not realize is that there are lessons from the Super Bowl you can use to help your business grow and thrive.

Don’t let one of the biggest events of the year go by without getting real value from it. Take maximum advantage of the public relations lessons the Super Bowl offers and use them all year long.

4 ways to protect your company’s online image

If negative or unfounded reviews or comments from consumers or former employees have marred your company’s reputation, the uphill battle of refuting them is both costly and time-consuming, with little hope of remedy. Hiring defamation lawyers or public relations professionals to repair damaged credibility takes time, and on the internet, information can still remain, especially when review sites or search engine behemoths don’t agree to removal.

Your practical guide to distinguishing real news from fake news

For most of us, social media has become the top source for news. How do you know if you can trust news in social media? Here are three proven criteria to ensure that your social media newsfeed is trustworthy.

3 ways you can combat fake news about your company

For those who studied journalism, the fake news phenomenon likely guts you like a knife. Our centuries-old career remains governed by a code of ethics, yet is regularly called into question in an era when anyone with internet access can call themselves journalists and appear semi-legitimate.

Fake news isn’t creatively disseminated or opinion-rich news; it is fraudulently created, completely false and non-fact-based information presented as news.

3 ways to help your clients prevent the spread of misinformation

In his farewell speech in Chicago, President Barack Obama mentioned the fake news phenomenon as a threat to democracy. “Increasingly,” he said, “we become so secure in our bubbles that we start accepting only information, whether it’s true or not, that fits our opinions, instead of basing our opinions on the evidence that is out there.”

How to maximize your PR efforts by using local focus

Many large corporations come across the same challenge: how to tailor their marketing and PR strategies to local audiences. Corporations with offices in multiple locations should be sure they take into consideration local trends. Here are three fundamental steps to enhance your local PR strategy.

How to create the best environment for your employees working in different locations

Sometimes larger corporations with multiple locations find it difficult to build a singular company culture. Employees should feel aligned with the company mission and be aware of goals no matter their working location. Here are three helpful ways to bulletproof your company culture throughout all company offices.

5 steps to becoming a thought-leader, even if there is already one in your field

Today, everyone is talking about the importance of becoming a thought-leader in your field. This is how you establish credibility and build trust with customers. But what if there is already a thought-leader in your industry?

4 reasons a PR partner may be good for you

In the world of social media in 2017, you have to be all in. Effective social media includes a robust content strategy, a regular drumbeat of content and conversation and ongoing conversation monitoring. It can be a full-time job for someone at a small company. At a large corporation, it can require a whole team of professionals.

Make your dreams of more success a reality by following his examples

Most people know that Rev. Dr. Martin Luther King, Jr. changed the face of racial relations and civil rights in this country. What you may not realize is that he used the tools and power of public relations to do it.