The Public Relations Blog

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

How to measure your PR campaign effectiveness without losing trust in your PR firm

Measuring your public relations campaign results is exciting and also tricky. Being on the same page with your PR firm about your campaign expectations and measurement metrics will help you with your PR efforts and guarantee your success in the future.

5 ways to create key messages for your company

Key messages create a narrative for your company, which crystallizes business information, stimulates calls to action and solidifies public opinion. Put forth in easily digested sound bites, key messages articulate business differentiation, value proposition and, in their totality, are the very essence of your business.

4 mistakes Trump is making and how you can use PR to avoid them

What do the phrases “an enemy of the people,” “the Opposition Party” and “bimbo” all have in common? President Donald J. Trump has used all of them when referring to journalists and major news outlets. Not exactly how one should handle media relations.

Before you send your next email pitch, read this first

Email is quick and easy to use. You no longer have to wait for someone to pick up the phone or be available for a meeting. A reporter can simply read an email pitch on his or her time. Still, there are lots of factors you have to get right in order for your email pitch to be successful. Trust public relations to help you improve your online communication techniques for increased news coverage and visibility.

Why your company should definitely have a presence on social media 

Everyone’s talking about using social media in their marketing mix. If your company isn’t there yet, it may be because you think your target audience doesn’t use social media. If your customers aren’t what you envision as typical social media users, is it worth your time to have a presence there? Yes, it is. Here’s why …

How you can create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience

Content plays a key role in your inbound marketing strategy because it attracts potential customers to your business. Content can be in the form of blog posts, podcasts, webinars and so much more – essentially, any material that consumers find valuable.

5 ways to be sure improper media relations doesn’t hurt your business

Practicing media relations isn’t for the faint of heart. Public relations professionals learn from experience – through networking and building relationships – the optimal way to earn the trust of reporters and editors. Too often though, a business has its employees reach out to the media and the results are unsuccessful and sometimes detrimental.

Use Facebook Live as a tool to communicate your message directly to your audience

Social media is a great platform for your company to connect with consumers. The newest way organizations are using social media is to connect with consumers on a personal level – using Facebook Live.

5 things to remember to be an effective speaker

When you give a speech, you want your words to have the maximum impact on your audience. Notes can play a useful role in any speech you give. Most public speaking professionals agree that you should use your notes during your public speaking event. The question is how to use them wisely and effectively for your event to be successful.