The Public Relations Blog

Reputation management relies on strong inclusion efforts.

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 

Find out the top traits and tips for successful crisis communications leaders.

Every team is going through some level of crisis or disruption right now considering we’re in month 13 of living through a global pandemic. If you have the honor to lead your company, you must improve your emotional intelligence and increase your transparency. This is especially true during a crisis. 

A crisis situation is overwhelmingly stressful, and that’s why we plan and practice for these moments so we don’t lose our cool, snap at someone, or say something inappropriate or insensitive. 

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic.

The coronavirus forced all businesses to take a second look at their crisis communications plans. Thus, here are five essential pointers on how businesses should use emails for effective crisis communications, whether the crisis is internal or external.

These hints are worth their weight in gold. Regardless of your industry, people pay attention to your actions, particularly in distraught times. And their reviews immensely impact your business.

When handled appropriately, PR crises can help your company in the long run.

There’s a cliché that “there’s no such thing as bad publicity.”

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.

Construction companies are only as good as their last mistake. This applies to their reputation as well. While unfortunate to note, many clients can remember mistakes, and very few can recall successful projects and excellent work done. Most clients also remember mistakes long after they have been addressed.

Clients can be very unforgiving. A bad reputation can undo thousands of hours of hard work. Just like getting contractor insurance to safeguard your construction business, you also need to protect your company’s reputation at all times if you want to stay competitive. 

So how do you manage damage to your construction company’s reputation?

To repair any damage to your construction company’s reputation, you need to create a plan of action. This is important, so any issues are addressed right away before they cause irreparable damage. 

Your company makes a mistake, one that directly impacts its relationships or reputation. Now that you’ve addressed the issue, the challenges aren’t over yet. How do you convince clients or customers they can trust your company again? While most consumers are often forgiving. Customers may be less forgiving, as past mistakes often remain clearly in people’s minds. To win them back, consider the following:

How to avoid getting into hot water when a crisis arises

When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes.

When your company is going through its own crisis, use these three steps to prevent any further damage. 

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances 

Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it

When your company is in crisis, you’ll take in many sudden expenses that you’ll have to pay for out of pocket. This can strain budgets that used to be open or push your already tight budget to its limits. One of these expenses includes crisis public relations to manage your reputation in such a trying time. Having insurance help pay for crisis PR is a big help, but can insurance do that?