The Public Relations Blog

Conducting research and analyzing your needs

Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.

Guest:

Our episode guest is Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

Topic: 

The one with Wounded Warrior Project’s Sherry Sanderford on how to engage your audience through a successful content strategy.

Understanding image quality is essential

Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. 

Images are measured by DPI or dots per inch. A high DPI references a high-quality photo. 

A key component of the PESO model

News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services. 

Know the best way to connect with reporters

Pitching to the media can be difficult, especially if your PR and marketing departments aren’t used to reaching out and connecting with the media on you and your company’s behalf. It can be intimidating, but it doesn’t have to be. That’s why we created the 21 mistakes you’re making when you pitch the news media – to help your team feel more comfortable and confident as they reach out to journalists. 

One mistake we often hear from companies is their teams are sending more than one email to a single outlet. This is number 12 in our list of 21 mistakes. There is a right way and a wrong way to do this. 

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Five essential elements that will guarantee a successful campaign

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

Here are five elements that will help guide you in creating a successful PR plan: 

Each social media platform should have uniquely tailored content

Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. 

What if I told you that your company is doing social media all wrong? Stay with me.

To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate. 

Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Guest:

Susan Baier has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. 

For almost 30+ years, Drew McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

Topic: 

The one with Susan Baier and Drew McLellan on why you shouldn’t ditch your marketing efforts during a recession.

Gift ideas that will simplify everyday life

The holidays are quickly approaching, and you know what that means: It’s time to start shopping for the perfect gift. If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.