The Public Relations Blog

Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how to make sure your story is newsworthy.

Know the different types of style guides news media outlets use

Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style. Otherwise, the newsroom may not use it.

And what is copy editing style, and how do you find out what the media outlets use?

Earned media coverage should be important to your company

Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media. It’s a combination of fear, of rejection, of insecurity, of making a cold call, and of not having newsworthy content to share. 

Earned media coverage should be important to your company because it builds a brand while advertising supports it. As a company executive, it’s not your job to micromanage, but it is your job to ensure your company sees success by building credibility and awareness. Give your marketing team the resources it needs to be as successful as possible. 

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs.

Guest:

Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Topic: 

The one with Ken Jacobs on how you can be an effective leader in continuing uncertain times

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie.

Guest:

Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

Topic: 

The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on

For good PR and media relations, move your brand away from exaggerations

I’m warning you now that this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often are your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, and not everyone is going to think your company is the greatest thing since sliced bread. As an executive, you have to recognize and realize this fact. 

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent.

Guest:

Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.

Topic: 

The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale

Social media is a necessary tool to successful PR campaigns

Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 

Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users. To this end, you must customize each post so it is native to each platform. For example, you wouldn't post the same content on Instagram as you would on Facebook because the tone, audience, and demographics are different. 

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation: