The Public Relations Blog

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?

Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements. 

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. 

Tune in to learn more!

Establish your social media presence through Instagram Reels with these easy tips.

Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: 

Creating a business blog for your company can help generate leads and improve your SEO

Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads. 

For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products. 

A business blog aims to increase website traffic, generate leads, improve SEO ranking, and establish your company as a thought leader in your industry. 

The top episodes from our podcast this year in highlights

Our podcast, On Top of PR, has hosted many guests who’ve discussed a variety of important topics in the public relations world – it’s been quite the year! This is Axia Public Relations’ recap of our top 10 episodes of 2022 that you need to see! 

6 key tips for maximizing your company’s use of Instagram Reels

Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission. Here are the top nine things you need to know before submitting articles for publication. 

In this episode, Shanita Akintonde, CEO of ShanitaSpeakes, joins host Jason Mudd to talk about how you can sell your company’s sizzle. She describes how to build anticipation and brand loyalty for your company as well as ways to make your company notable and quotable. She provides examples of large brands selling themselves successfully and explains how you can do it for your company too.

Tune in to learn more!

The step-by-step guide to creating Instagram Reels for your company

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.