The Public Relations Blog
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1. JPMorgan case shows legal victories don't always end reputation risks
2. Burger King rebuilds trust with accountability, rather than another promotion
3. French’s mustard takes a trust hit after viral video
4. 60-second close: Controlling the narrative controls the perception
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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact
In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.
Tune in to learn more!
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Topics: On Top of PR, story telling, artificial intelligence
Your organization should borrow this journalism technique for media pitches
Most corporate stories fail before a journalist finishes reading the first paragraph.
Not because the company lacks news. Not because the topic lacks relevance.
But the story lacks a “narrative arc.”
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Topics: earned media, news media, story telling
1. PR in 2026 will be smarter, more human, and more accountable
2. Why Spotify Wrapped wins and what PR pros should steal
3. 60-second close: The new rules of PR
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Topics: story telling, 60-Second Impact
Shape stronger award entries by using public relations services to tell compelling stories and boost long-term brand visibility.
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Topics: public relations, story telling
In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.
Tune in to learn more!
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Topics: measurement, On Top of PR, story telling
You might think public relations is all about polishing reputations or putting a positive spin on things, but that’s only scratching the surface. This idea misses a big piece of what PR really is. Many don't see it as a form of meaningful conversation. But to truly understand PR, look at it as a way to engage and connect through dialogue.
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Topics: communications, story telling
In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations
Tune in to learn more!
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Topics: On Top of PR, story telling, artificial intelligence
TEDx Talks have taken the world by storm, offering a platform where individuals can share their ideas, experiences, and insights with a global audience. The concept behind these talks is simple, yet powerful: Give your thoughts a voice and inspire others. Many people dream of stepping onto that iconic red-dot stage, eager to connect with listeners and leave a lasting impact. But how many TEDx Talks can one person actually do?
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Topics: story telling, public speaking
Digital storytelling has become a powerful tool for connecting brands with their audiences through resonant narratives.
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Topics: story telling
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