The Public Relations Blog

You can handle trolls and their negative content

Regardless of the industry, and no matter the cause it supports, every brand has to deal with different kinds of people on various social media platforms. 

There are the fans; they are your flag bearers and always willing to boost your brand by liking, commenting, and resharing your content. Appreciate them for their love. There are the appraisers who assess your brand and voice their opinions. Tread carefully with these; don’t respond unless it’s utterly necessary. 

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that is native to the platform and keeps users engaged.

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.

Spice things up with some GIFs

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 

There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.

Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. Cancel culture, which Merriam Webster defines as “the practice or tendency of engaging in mass canceling as a way of expressing disapproval and exerting social pressure,” has become very common across multiple social media platforms. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms. If the posts are appropriate, the rewards are greater than the risk. 

One way for influencers to earn money is by promoting companies and their products through advertisement posts. 

But how much does it really cost to hire an influencer to promote your brand? Well, that depends on the criteria. 

Make your social media strategy more efficient by focusing on social media platforms that work for your company

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.

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June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.