The Public Relations Blog

What to do about the swelling shooting epidemic

It’s not surprising that gun shops are doing brisk business, or that parents are turning more and more to home schooling. It’s because crisis situations like terrorist threats, criminal attacks and active shootings are becoming a pervasive headline throughout the United States.

Most people don’t expect to be at the mercy of an active shooter. Although mass shootings are rare, the number of incidents in which a gunman has opened fire on a crowd has doubled in the last seven years, primarily in businesses and schools, based on a study by the FBI.

Communicating properly results in a successful, winning team

I read one of John Maxwell’s iconic quotes the other day: “The more elaborate our means of communication, the less we communicate.”

Bill Gates’ phrase “content is king” has become a well-known mantra for all marketing professionals. To expand on that, great content is king, and it has its own stiff competition for consumers’ attention and dissemination to the right audiences through earned media.

Wikipedia defines “earned media” as “publicity gained through promotional efforts other than advertising.” In other words, earned media is online word of mouth (mentions, shares, reports).

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

Why companies are turning to this invaluable marketing tool

Pinterest is a valuable and effective asset for companies and individuals to use as part of their marketing strategies. While it’s a great tool to use, there are some common misconceptions about the benefits of the platform, which means that not everyone is using Pinterest to its fullest capabilities.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.

Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

Cision releases 2015 Social Journalism Study

How have journalists’ attitudes changed regarding their use of PR? That is the question the 2015 Global Social Journalism Study asked of 3,000 journalists (comprised evenly of women and men) from six countries: the United States, the United Kingdom, Germany, Finland, Sweden and Australia. The annual study sponsored by Cision and the Canterbury Christ Church charts the changing ways journalists use social media to communicate with PR professionals.

Use PR for more effective communication

Obviously, you don’t remember every article you’ve ever read or every social media post you’ve ever seen. However, there are always some that stay with you for days, weeks or even months. What does it take for a message to stick? More importantly, is your company doing what it takes for your information to be memorable?

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.