The Public Relations Blog

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Bring more customers to your door with this important device

Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.

If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.

Improve your web presence with these 4 tips

You rely on your information technology folks to create your website and make it fast and easy to use. But how do you make it rewarding, creative and profitable? That takes public relations.

No need to dread if you plan ahead

While many crises are unpredictable, that’s no excuse not to plan ahead. We find that most companies are not prepared for a crisis; therefore, they don’t know how to react when one occurs.

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?

This is one story on the value of blogging. Read how it can improve your PR efforts, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

Convert more leads in any situation with these tips from PR

You’re at a dinner party or networking event and someone asks you the inevitable question, “What do you do?” Surprisingly, he actively listens to your answer and actually seems interested in your business. Now what?

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

If you are not using this valuable PR tool, you are missing out on numerous opportunities for customer engagement

Finding ways to build an audience, engage customers and increase conversions is a big struggle for companies in the ever-changing digital age. Every business is looking for an edge – a tool or tip to drive their company ahead of the competition. For your company, Facebook dark posts could be the solution.

As a marketer, you do your best to use multiple channels to get your content in front of your target audiences. Some efforts will yield fantastic results; others will not work out so well, and you need to know which ones are bringing in customers. Once you’ve gathered that information and analyzed your metrics, you can determine your return on investment.

Follow these guidelines for corporate giving to earn a strong reputation.

Google’s "Don't be evil" slogan may give you a positive impression, but words alone don’t define reputation. Action does. Corporations must earn their reputations, and a socially responsible giving strategy is essential for building an enduring positive reputation.