The Public Relations Blog

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback.

Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

Prepare for the future of communications or be left behind

Are your public relations efforts not as successful as you’d hoped? The problem could be that you are using the same outdated tools and tactics you always have, and they are no longer effective.

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

If you are not using this PR tool, you are missing out on the chance for increased exposure

An organization has asked you to be a speaker at an event. Maybe you’re wishing you didn’t answer the phone. Perhaps you can think of an excuse to get out of it. Instead of dreading a speaking event, use these public relations tips to help you make the most of the opportunity.

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.

Go from nuisance to news expert with tips from PR pros

You’ve prepared your best pitch and contacted media to get some positive news coverage. Now you sit in agony, waiting for the reporter to call you back. Should you call again or will that make you a pest and hurt your chances? This is the most common conundrum of media relations.

PR advice to help you determine which is right and how to prepare

Perhaps your company is in the midst of a crisis. Or maybe there is a major story breaking that involves your industry. Whatever the reason, members of the media are calling and clamoring for information from your company. Should you grant interviews? Hold a news conference? Or can you simply issue a statement?

Consider each phase of the buying cycle when planning your marketing and sales strategies.

From generating awareness of your brand to earning repeat purchases of your company’s product or services, it’s easier than ever to keep your brand front and center throughout the buying cycle. Here are some ways to ensure your brand stays at the forefront for prospects through every phase of the buying cycle.

3 tips to help you grow your business

Whether your business is a retailer or strictly B2B, generating good leads can help your company reach its goals by providing a way to engage and interact with prospective customers in the future. Using web strategies, generating leads is now easier than ever. Here are some tips to help in your lead-generation efforts.

3 key ways public relations and advertising differ in their benefits to a business

Those who aren’t working in public relations or advertising may not be familiar with what sets the two fields apart. While both are meant to help brands thrive, each has different roles. PR, achieved largely through earned media, helps build a brand by offering a level of authenticity that paid media advertisements cannot provide. Advertising helps support the brand by reiterating messages and graphics that help the public recognize the brand and its benefits.