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What are the benefits of winning awards?

By Marjorie Comer

21764250_s.jpg4 ways your company can profit from winning an award

Has your company hired a number of new employees? Do you contribute to philanthropic endeavors? Do you have a great CEO or believe your company is a great place to work? It may be time to submit your company for an award.


Many companies shy away from the idea of entering into award competitions because they think it’s too self-promotional and they worry the entry might be too time-consuming. The benefits of entering and winning an award largely outweigh any reasons not to.

Entering and subsequently winning awards makes your company shine and sets it apart from your competition. Here are four advantages to winning company awards.

  1. Elevate the status of your company.
    Awards can raise the credibility of your company, its brand and products. An award also increases visibility for your company.   
  1. Educate and attract.
    Awards can draw new customers and new employees to your business.
  1. Improve company morale.
    Current employees are excited to share the news of an award with others. Awards can also build motivation within your team.
  1. Increase customer loyalty.
    Knowing that you are skilled and recognized for your work, team, product or service encourages customer loyalty and drives sales.

Types of awards

Many companies are surprised at the number of awards that are available. From national awards in magazines, like the Inc. 500/5000, to the variety of awards that the local American City Business Journal offers as well as industry awards, there are many recognitions your company can receive – if you enter into the competition.  

Awards are available for a number of different categories including:

  • Service.
  • Ethics.
  • Growth.
  • Leadership.
  • Products.
  • Community service.
  • Employment excellence.

Companies can benefit from having a one-of-a-kind office space, unique culture, being a corporate citizen, a caring company or a great place to work. Awards are also available for employees, especially company executives.

Awards and recognitions should be an important part of your business. The positive PR that accompanies an award provides more credibility than advertising and is ultimately more beneficial.

It’s never too late to submit your company for an award. Boost your employees’ morale and attract qualified candidates to your business. If you have not received a company award or want to win additional awards, Axia Public Relations can help. Axia uses its AwardAbility service to earn award recognition for its clients. Reach out today to get started. 

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marjorie-comer-axia-pr.jpgMarjorie Comer is an award-winning PR professional. She graduated from Rockhurst University with a Bachelor of Arts in communication and loves to cheer for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011. Follow her on Twitter @Marjorie_Comer. Learn more about Marjorie Comer.



Featured image credit: 123rf.com

Topics: public relations, awards

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