The Public Relations Blog

Get your story to the right person at the right time

Successfully pitching the media is one of the most important tasks a PR company can perform for its clients. Through a pitch, a PR firm can ensure that the media publishes a client’s story and that many people read it.

Despite the importance of the practice, the companies that hire PR firms to pitch often know very little about the process itself. It is important for client companies to also understand the process so that they can help fine-tune the PR firm’s pitches in order to get better results.

PR tips to make your company a communications star

We all have personal anecdotes about poor customer service and businesses behaving badly. A business needs customers to like and trust it enough to make a purchase, so why do so many get it wrong? Often, the problem starts with simply the way employees talk with customers.

Make points, friends and profits with this often forgotten tool

You have been invited to speak at an industry or community event and you are declining the invitation … again. Well, you might change your mind once you understand how public speaking can build your company’s brand, credibility and sales.

Learn the benefits of positive news coverage for your company

So, you are ready to hire a PR firm. However, like many companies, you may be unsure of exactly what a PR agency can do for you. Some of the biggest benefits come in the form of increased visibility, a boost in name recognition and improving your reputation. PR can do all those things by securing earned media.

4 ways you can build your brand and attract new customers

Money is a sensitive but critical topic to most people. In order to build strong brands, businesses in the financial services industry must earn trust from their prospective customers. Below are four ways financial services companies can establish trusting relationships with their target audience and grow their businesses.

Use PR to find the best measurement methods for improved visibility and success

You may hear your marketing, public relations or social media teams talk about impressions, but what exactly are they? More importantly, how can they affect your company’s strategic plan and bottom line?

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

Use PR to show who you really are and attract more customers

Everything your company does and everything people say about your company defines your brand. Therefore, it is important to determine what you stand for, how you want customers to see you and make sure all communications and initiatives support that. But, how do you put a face on your brand?

Use these PR tools to stay ahead in today’s digital age

Just when you thought you had it all figured out, the traditional sales funnel has changed. To move customers through the funnel, you still have to go through the stages of attract, convert, close and delight. However, you can no longer use the same old tired tactics to make this happen. Today’s customers demand more. Thankfully, you can use public relations tools and initiatives to stay ahead of the competition.

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?