The Public Relations Blog

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs.

Guest:

Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Topic: 

The one with Ken Jacobs on how you can be an effective leader in continuing uncertain times

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie.

Guest:

Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

Topic: 

The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent.

Guest:

Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.

Topic: 

The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale

Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.

Guest:

Our episode guest is Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

Topic: 

The one with Wounded Warrior Project’s Sherry Sanderford on how to engage your audience through a successful content strategy.

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Guest:

Susan Baier has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. 

For almost 30+ years, Drew McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

Topic: 

The one with Susan Baier and Drew McLellan on why you shouldn’t ditch your marketing efforts during a recession.

Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman.

Guest:

Our episode guest is Peter Shankman, entrepreneur, author, keynote speaker, Help A Reporter Out (HARO) founder, and Pelton enthusiast.

Topic: 

The one with Peter Shankman on how figuring out how your mind works can lead to better relationships and results for your company.

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent.

Guest:

Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Topic: 

The one with Nicole Balsam on how job seekers can improve their resumes and hiring managers can fill open positions with top PR talent.

Learn which type of PR agency client you are with Susan Baier, president of Audience Audit.

Guest:

Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.

Topic: 

The one with Susan Baier on how figuring out what type of client you are can help you find the right PR agency.

Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how hiring an in-house PR professional compares to hiring a PR agency.