The Public Relations Blog
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They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.
In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.
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Topics: mobile PR, digital PR, media relations, PR case studies, public relations, SEO, FAQ, PR tips, crisis communications
Even ultra-clever commercials with catchy drum beats can’t distract millions of consumers from wondering, at least a little, if they can still shop safely at Target.
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Topics: public relations, reputation management, crisis communications, online reputation management
Arguments over the nation’s minimum wage laws have been ongoing for years. There doesn’t seem to be an end in sight, and people taking sides on the issue are certainly doing their best to sway the public.
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Topics: public relations, crisis communications
It seems like there isn’t a direction you can turn when it comes to the NFL where you won’t hear about the Washington Redskins and the calls to change the team’s name. The situation has now worsened due to a controversial sign at Sonic, a major fast-food company, that called for the Kansas City Chiefs to “scalp the Redskins” and “send them to a reservation.”
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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management
Topics: public relations, PR tips, crisis communications, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
It only took a few minutes for several of Kmart’s online audience members to share their thoughts about the retailer’s decision to forgo a Thanksgiving closure and instead stay open for a 41-hour stretch that includes Thanksgiving Day and the day after.
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Topics: public relations, crisis communications, shared media
Somebody’s got some explaining to do.
They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.
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Topics: SEO, reputation management, crisis communications, online reputation management, shared media
Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.
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Topics: public relations, reputation management, crisis communications, online reputation management
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