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The Public Relations Blog

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Darby Underwood

Darby Underwood

Darby Underwood is a PR associate at Axia Public Relations. She graduated from the University of Florida in May 2012 with a Bachelor of Science degree in telecommunications with a news focus.

Recent Posts:

Don't Wait Until a PR Disaster to Realize You've Got the Wrong Spokesperson at the Mic

Your Choice of a Spokesperson Speaks Volumes

Popular television shows like “Scandal” and “Spin City” have turned a bright light on the profession of spokesperson. Public relations practitioners are often portrayed as sleazy, fast-talking insiders who will do anything to get their clients out of hot water.

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Topics: media relations, public relations, PR tips

How Augmented Reality can be used in PR in ways you never thought possible

Augmented Reality: not science fiction, just a smart tool for public relations

When we watch movies, we must frequently suspend disbelief. It's the only way we can accept that a man could develop insect-like qualities from a spider bite and that genetic mutants are living among us.

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Topics: public relations

Social media lessons for 2014: Learn from 2013's blunders

The year 2013 was one of trials and tribulations for social media. Online social networking grew at an amazing pace last year in terms of membership, integration and valuation, but in doing so it also revealed various inherent issues and potential risks.

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Topics: public relations, inbound marketing, shared media

How a college student used Twitter to get Breaking Bad’s attention


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Topics: public relations, PR tips, shared media

Crisis PR: How to handle terror threats and attacks


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Topics: public relations, PR tips, crisis communications, shared media



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