The Public Relations Blog
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Is your CEO more like Meryl Streep or Linda Hunt?
As head of a successful company, a CEO has already proven herself as a leader. These folks know how to surround themselves with the best people and get the job done. Still, in today’s business world, you have to find ways for your company to really stand out against the competition, and one way to do this is to position your CEO as a star.
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Topics: public relations, corporate communications
Rethinking the value of PR? In addition to attracting new customers and creating customer brand loyalty, public relations also applies to motivating your employees.
This is an often overlooked — and perhaps the most valuable — feature of PR, as motivated employees who believe in the vision, brand, product, service or expansion of your company will outperform unmotivated and skeptical employees, have greater productivity and drive more revenue for your business.
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Topics: corporate communications
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