The Public Relations Blog
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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
November 2021 – New MarTech Tools Reshaping the Consumer Experience
V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead.
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Topics: PR tips, technology, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
October 2021 – Using Social Media to Skyrocket Your Brand
Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint.
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Topics: shared media, social media, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back
Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint.
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Topics: PR tips, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
August 2021 – Building Momentum as We Head Into the Final Stretch of 2021
Creating a spark with your users takes unforgettable moments. From process and quality improvement to dynamic marketing strategies, the final quarter of the year gives you the chance to put it all on the line and score the big win your team has worked all year for.
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Topics: PR tips, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
July 2021 – How to Get Your Brand Noticed All Summer Long
The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.
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Topics: branding, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy
Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.
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Topics: shared media, social media, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
May 2021 – Technology is Opening Doors For Additional Marketing Opportunities
Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.
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Topics: podcasting, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience
March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.
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Topics: PR tips, PR planning, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond
Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.
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Topics: PR tips, PR planning, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
February 2021 – Leading a PR Team in 2021 and Beyond
2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.
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Topics: PR tips, PR planning, 60-Second Impact
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