The Public Relations Blog

There’s no time like the present to grow your company’s outreach

Did you know that positive news coverage helps to improve your construction company’s reputation? It also helps to place your company at the forefront of many of your prospective customers’ minds.

Far too often, customers don’t know which company to turn to when they have a construction need because all of them seem the same. Luckily, earned media coverage assists in creating a thought leader and puts your company at the forefront of people’s minds when they need to make a building and construction decision. 

Say you’ve tried to get your company in the news, such as print, online, or broadcast coverage, without luck. We’re here to help!

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.

Public relations software is one of the many important tools for earning media coverage

Every week a prospective client, PR agency peer, or another PR professional asks us:
“what's the best solution for a U.S. news media contact database?”

It’s not an easy answer. It’s like asking “what’s the best automobile?” 

At Axia, we've tried them all. And the simple answer is each has their pros and cons.

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter.

If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you. Instead, focus on all that you could accomplish with a little bit of direction. 

In the world of public relations, things are always changing. New trends pop up and disappear every day. Information is constantly shared and as a PR professional, it's imperative to stay aware, act swiftly, and formulate subsequent steps wisely. In an industry that never sleeps, here are five tools every PR practitioner should use to stay ahead. 

The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.

Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience. 

Artificial Intelligence and big data have become the go-to source for brands to monitor social media platforms, predict consumer needs, and develop targeted content based on causes impacting their audience. Handling it all from behind the curtain is an experienced public relations agency. 

Public relations agencies are well-aware of the changing times and have doubled down on their efforts to point brands in the right direction. We want to highlight how PR has changed in 2020 and what to do about it.

During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake.

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting?

It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author. Plagiarism is a one-route selfish and unethical act of theft, whereas ghostwriting drives down a two-way road of collaboration.