The Public Relations Blog

How to give your projects the full-court press with PR

Your company is doing wonderful work every day and constantly moving forward toward your goals. Still, there are times when you want to highlight something extraordinary and capture major media and public attention. This is when you may need to create a national PR and media campaign.

For many, the thought of a huge campaign can be scary. How to begin? It can seem overwhelming and you might be tempted to throw in the towel before you even start. 

Let PR show you how to make the most of positive news

You have achieved that coveted, all-important national news story about your company. Congratulations, you have another article for your clippings file. Now, what else can you do you with it?

If you are like most companies, you’re not content to rest on your laurels. You want more. Many companies believe that if one major news outlet was interested enough to cover a story, others will be, also. However, pitching the same story to other reporters by bragging about those who have already covered it is a big no-no in the field of journalism.

Let PR show you how to do it right

As discussed in our previous blog post, journalists receive between 25 and 100 pitches for every one article they write. Media coverage and media relationsare highly competitive ventures – and they’re also highly valuable.

Making the field even more cutthroat is the fact that the number of traditional magazines and other publications is shrinking. Therefore, it’s important to be extra adept when making pitches. Use the best and most appropriate PR tools and techniques to make your news or message more desirable and increase your chances for positive media coverage.

If you’re not getting the right kind of news coverage, PR can show you how to tweak your media efforts and get results

According to Business Wire’s new survey called“21st Century Journalism and Public Relations (the Evolution),” reporters are increasingly turning to press releases from companies to find the information they need.

As consumers grow savvier by the day, it has become important for all public relations executives to keep abreast of the current trends in this field. Consumers are interested in knowing about the latest news and events, and they’re using tablets and wearable tech to stay updated. As they look for more ways to satisfy their cravings for news and information on the tech niche, check out these tips that will help you build a better online presence for yourself.

PR tips to make your communications healthy and strong

Businesses in this country may be facing an epidemic of worldwide proportions. It’s a case of everyone owning the latest communications devices, but not using them to communicate correctly.

Mixing conventional and adventurous communication tactics may be the key

When was the last time you were convinced to change your mind? Chances are, it probably wasn’t done through some long, boring research paper or someone just talking to you for hours on end.

In business, changing hearts and minds is something we strive for every day. You must convince customers to choose your company over a competitor, to trust you enough for repeat business and believe so strongly in your product that they eventually become brand ambassadors.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.

We are looking for experienced public relations professionals who are also great writers to guest-write for our high-traffic PR blog. This is a great way to build your personal brand and thought-leadership skills in the public relations industry.

We are seeking a savvy wordsmith to join our blogging team as a guest blogger. Articles must address one topic and one topic only per post. Topics will be quickly and easily approved by us in advance, based on our clear and reasonable guidelines of target audiences and preferred topics/direction.