The Public Relations Blog

Learn the importance of this elusive tactic and how you can get it

When you hear buzzing around a beehive, you know something exciting is going on. You can say the same for business. People tend to gather around wherever things are happening. That’s why it’s vital to generate buzz for your business – and public relations can help.

Keep media contact professional. Handsy PR guy shows you how not to do media relations

As a public relations professional, your job is finely tuned to working with others, which necessitates that you understand the rules of personal space, body language and other communication elements. Even so, those without experience jump into PR jobs believing if they can write a news release, they can do the job well. The lack of true understanding of public relations, however, can lead to faux pas or worse.

This is one story on the value of blogging. Read how 5 reasons blogging is important, why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and how blogging can attract customers for more.

4 reasons you should use this critical PR tool

Research shows there are more than 150 million blogs in the world. Does your company have one of them? More importantly, should you really care?

Even when they do blog, some companies treat their blogs like many people treat a new car: exciting at first, but over time, they stop taking care of it. Once you understand the true benefits of blogging for your company, you’ll realize that you really can’t do without it.

Use PR to build a more unified, seamless media relations strategy for your organization

When your company has multiple locations, logistics can be a nightmare. Having different managers with the same titles performing similar tasks in several places can be a recipe for disaster. This is especially true when it comes to public relations, media and communications.

Don’t overlook this vital PR and marketing tool

Every company website has one: that ubiquitous frequently asked questions (FAQ) page. You may have wondered if customers are actually getting value from this content or if the page is just taking up space. Using public relations tools, there are ways to make your FAQ page work for you.

Becoming a thought-leader is hard work. No one becomes an industry influencer overnight. It requires continuous dedication and the right kind of personality. Influencers have a genuine, loyal following because they add real value to their industry. There are three factors that will help you tremendously in your effort to become a thought-leader.

How to build mutually beneficial relationships with influencers in your industry

Becoming an industry thought-leader (also called an influencer) takes a lot of time and effort. Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.

Consumers relate more to earned media coverage than they do to advertising. When a media outlet includes your company or brand in a news story, that media coverage adds credibility from an independent source. And, earned coverage shows you as a thought-leader in the industry.

We know that seeing a return on investment via earned media coverage keeps you – our client – happy. It’s important to recognize that earned media coverage doesn’t happen overnight. There’s a process for earning media coverage for our clients, and we want to share five ways we do it.

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

How to measure your PR campaign effectiveness without losing trust in your PR firm

Measuring your public relations campaign results is exciting and also tricky. Being on the same page with your PR firm about your campaign expectations and measurement metrics will help you with your PR efforts and guarantee your success in the future.