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Forget the media kit; think robust newsroom

By Julie Miller

8 items to include in your company’s online newsroom

Having a digital newsroom can save you time while still keeping journalists informed.

Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. Digital media kits – or online newsrooms – are an easy way for media to access key information and assets.

Here’s what to include in the newsroom section of your website:

1. Quick facts about key initiatives.

Think quick, scannable web writing. Outline key facts about the company as well as key initiatives and products.

2. News releases.

Your online newsroom should contain all previous news releases.

3. Images.

Provide select images available for high-resolution download. Don’t overwhelm the newsroom user with too many photo options. Provide contact information for users to request different options.

4. Videos.

Include videos that the media can use for broadcast productions. Since it can be difficult to share raw video online, YouTube videos may be best for showing what's available. Include an online request form to receive full footage.


5. Logos and style guide.

Users may be looking for logos. Instead of having them pull an outdated version from anywhere online, provide them with the assets they need. Don’t forget a link to your company’s style guide to ensure they use the logo properly.

6. Contact information.

Don’t hide contact information. When reporters have specific questions, give them an option to contact the PR team right away.

7. Executive biographies and headshots.

Give access to the executive team’s headshots as well as brief biographies.

8. Company background/history.

No one can tell your company’s story better than your PR team can. Provide an interesting account of your company’s background and history.

Want more tips on optimizing your media coverage? Download Axia Public Relations’ complimentary e-book Learn Media Relations from the Media today.

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JulieMiller.pngJulie Miller is a marketing and communications professional with more than seven years of experience in the industry. She specializes in technology, digital marketing and communications. Julie has worked for Axia Public Relations since November 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.


Featured image credit: 123rf.com

Topics: media relations, public relations, news release

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