The Public Relations Blog
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Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.
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Topics: public relations, SEO, shared media
A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.
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Topics: public relations, shared media
In the wide open world of social media marketing, it’s easy for companies to forget that using the format can result in negative consequences.
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Topics: public relations, shared media
Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.
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Topics: digital PR, SEO, shared media
Have you ever wondered how often you need to update social media – your company's Facebook page, for example – or when is the best time to tweet or post a link on Twitter?
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Topics: shared media
Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
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Topics: digital PR, public relations, shared media
Topics: infographics, public relations, shared media
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
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Topics: digital PR, infographics, public relations, shared media
When it comes to online reputation management, content is king and good public relations firms are the kings of content.
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Topics: digital PR, public relations, shared media
The Jerry Sandusky trial for child sex abuse represented the public end to the tragedy for the victims, but it also represented a public relations opportunity for a group dedicated to giving a voice to the victims of child sexual abuse.
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Topics: shared media
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