Public Relations topics, tips, and trends | Axia PR blog

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Use Social Media and Excellent Customer Service to Wow Customers

By Axia Public Relations, February 5, 2013

A well organized social media strategy gets your name, story and ideals in front of potential customers with every post. When they come to you, greet them with a gold-standard experience of a lifetime and they'll stay with you. Superior customer service will make all the difference to your company's brand experience.

Topics: public relations, shared media

Crisis PR: Choosing the Wrong Public Relations Firm Can Lead to Disaster

By Axia Public Relations, February 5, 2013

Kotkin Enterprises is still in business, but a crisis last December nearly cost owner David Kotkin everything. The launch of a much-anticipated new product was crushed, his and his company’s reputation was severely damaged, and Kotkin Enterprises’ very survival was threatened.

Topics: media relations, public relations, crisis communications, shared media

Social Media "Likes" Surpassing Links for Driving Search Engine Traffic

By Axia Public Relations, February 5, 2013

Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.

Topics: public relations, SEO, shared media

Rethinking Social Media Marketing - Facebook Not as Influential as Salespeople

By Axia Public Relations, February 5, 2013

A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.

Topics: public relations, shared media

Social Media Marketing: Protect Yourself from the Dark Side

By Axia Public Relations, February 5, 2013

In the wide open world of social media marketing, it’s easy for companies to forget that using the format can result in negative consequences.

Topics: public relations, shared media

6 Things You Need To Know About Social Media Marketing

Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.

Topics: digital PR, SEO, shared media

Free Social Media Download: A New Source for Social Media Best Practices

By Axia Public Relations, February 4, 2013

Have you ever wondered how often you need to update social media – your company's Facebook page, for example – or when is the best time to tweet or post a link on Twitter?

Topics: shared media

Axia Public Relations Names 2013 "The Year To Risk"

Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”

Topics: digital PR, public relations, shared media