The Public Relations Blog
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Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company on these sites? At the same time, you must help ensure they're protecting the privacy and integrity of your company. Company policy should apply when your employees are engaged in social media for work purposes and at work, but also during their own personal time.
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Topics: shared media
Whether you call it earned media or managed media, most users know it as social media and it's here to stay. But, it's not enough to have a social media presence anymore. Social media managers are using specific strategies to encourage consumers to share links and extend the value of their social campaigns.
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Topics: shared media
Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.
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Topics: public relations, shared media
Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.
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Topics: public relations, PR tips, shared media, 60-Second Impact
The Power of YouTube: 20 Hours of New Videos Uploaded Every Minute
Over 60 percent of all the videos watched online originate from YouTube's servers. Last month, YouTube reached a milestone with 20 hours of video being uploaded every single minute of the day. YouTube offers a number of marketing opportunities to promote your business to its millions of online users worldwide.
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Topics: public relations, SEO, shared media
The popularity of Twitter (twitter.com) as a social media platform continues to zoom. Up to 10,000 people join Twitter each day, and more companies are jumping on the bandwagon, using Twitter as a micro-blogging conversational tool for their customers.
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Topics: public relations, shared media
This year will go down in Internet history as the year when PR and video content became accepted as an integral element for dispensing information and entertainment online. Spearheaded by news organizations such as CNN, Fox News and the big three networks, news clips and full-length TV programs are now available on a “when-you-want-to” basis.
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Topics: digital PR, public relations, shared media
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