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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to choose a crisis management PR firm

Learn how to choose the right partner for crisis and reputation management to protect your brand and respond confidently under pressure.


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Topics: public relations, PR tips, reputation management, crisis communications

Beyond keywords: How PR delivers context, credibility, and coverage in AI search

Learn how SEO for PR boosts your visibility by signaling credibility, authority, and context across AI-powered search platforms.


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Topics: SEO, PR tips, AI Visibility

New SEO: How to get cited in ChatGPT, Gemini, and Perplexity

Learn how SEO for PR helps your brand get cited by AI tools like ChatGPT by focusing on credibility, structure, and trusted content placement.


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Topics: public relations, SEO

What is thought leadership, and why does it matter?

Many organizations talk about thought leadership. Few can explain what it actually is, how it works, or why it delivers results when executed correctly.

 

That gap creates missed opportunities.


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Topics: SEO, thought leadership, artificial intelligence

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.

 

Tune in to learn more!


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Topics: measurement, On Top of PR

Comparing PR firm service models

Understand key differences among public relations agencies' service structures to find the best fit for your goals.


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Topics: public relations

Interpreting PR firm reviews and testimonials

Learn how to read reviews critically and spot insights that matter for choosing a firm skilled in online reputation management.


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Topics: public relations, PR tips, online reputation management

LLMs favor non-traditional media outlets

Non-traditional media now drives visibility in AI content. Update your public relations news strategy to align with how LLMs shape search and influence.


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Topics: public relations

Build a crisis communication plan that works fast

Learn how to prepare your team and tools for crisis communication to respond quickly, earn trust, and protect your brand’s reputation.


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Topics: crisis communications

How to get generative AI to tell your company’s story correctly

Executives now ask: “What does ChatGPT say about us?”

 

Generative AI platforms and “answer engines” such as ChatGPT, Gemini, Claude, Copilot, and Perplexity increasingly act as the front door to discovery. People use them to understand companies, compare options, and check reputations.


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Topics: artificial intelligence, AI Visibility

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