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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How Franchisors Should Respond to Negative Reviews and Social Media Comments

A guide to protecting multi-location brands in today’s digital battleground

 

Negative online reviews are inevitable — especially for restaurant and hospitality brands with dozens or hundreds of locations. But how you respond makes all the difference.


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Topics: franchisors, online review management

Marketing leaders overlook PR’s role in revenue forecasting

Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

 


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Topics: public relations, PR tips

Make PR part of your revenue planning rhythm

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

 


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Topics: public relations, PR tips

When coverage goes sideways: How to request a correction without burning the bridge

Mistakes happen. A quote gets trimmed a little too much, and the meaning isn’t as clear or completely changes. A statistic is printed incorrectly. A headline lands in a way that makes you wince. You feel pressure to get it changed ASAP.


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Topics: media relations, earned media, news media

Ageism in the workplace: Hiring bias, careers, and the future of work

In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.

 

Tune in to learn more!


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Topics: On Top of PR, artificial intelligence

What cybersecurity companies must know about AI Relations

Public relations has always shaped how organizations are perceived. Now, in the era of artificial intelligence, PR also shapes how machines understand organizations. For cybersecurity companies, this evolution isn’t optional — it’s existential.


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Topics: cybersecurity, artificial intelligence

Revenue leaders are underusing PR in marketing and communication plans

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

 


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Topics: PR tips, inbound marketing, communications

PR measurement without UTMs: A CFO-ready model to prove earned media impact

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

 


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Topics: public relations, PR tips

Media pages that actually help reporters (and drive coverage)

Most media pages are designed for the brand, not for journalists. They’re filled with marketing language, outdated and irrelevant links, broken images, or PDFs buried behind four clicks. Then companies wonder why reporters don’t use them or why the coverage they earn doesn’t get the facts right.


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Topics: media relations, earned media, news media

Embedded AI: The future of PR and communication workflows

In this episode,Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows. 

 

Tune in to learn more!


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Topics: On Top of PR, artificial intelligence

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