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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Turn earned media into lasting organic growth: An SEO implementation guide

Learn how SEO for PR works with schema, newsroom structure, canonicals, syndication controls, and measurement to grow authority and traffic.

 


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Topics: digital PR, public relations, SEO, earned media

When to use a crisis management firm for social media backlash

Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.

 


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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility

How long does it take to land speaking engagements?

Your next keynote slot depends on timing, focus, and rehearsal — and most executives underestimate all three.

 

This post walks marketing leaders through the real booking timeline, a typical call for proposals, and the preparation gap that separates executives who keep getting invited back from those who don't.


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Topics: public speaking

Fighting to be trustworthy to AI and humans

1. Flock Safety faces a public relations crisis
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR

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Topics: crisis communications, 60-Second Impact, artificial intelligence

Why business acumen is critical for PR professionals today

In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.

 

Tune in to learn more!


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Topics: corporate communications, On Top of PR

How reputation management gives your brand a strategic pricing lever

Learn how reputation management in public relations strengthens trust, supports premium pricing, and drives revenue through earned media and authority building.

 


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Topics: public relations, reputation management, crisis communications

How to score PR agencies through a risk and revenue lens

Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.

 


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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility

AI can synthesize your data. It can't tell you what matters.

In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.

 

Tune in to learn more!


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Topics: On Top of PR, artificial intelligence

How to vet a PR agency: Questions, red flags, and KPIs


Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.

 


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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news

Reputation management for deal desks: Better discounts, renewals, and procurement

See how reputation management in public relations guides deal desks to reduce discounting, lift renewals, and negotiate better procurement outcomes.

 


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Topics: public relations, reputation management, B2B

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