The Public Relations Blog

If you've visited our Facebook page (Facebook.com/AxiaPR), you know that lots of people "like" Axia Public Relations.

If you think hiring a PR firm that specializes in your industry is the best way to promote your company, think again.

Axia Public Relations needs help recruiting the best Central Florida candidate for one of two new career opportunities with our growing public relations firm.

The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.

Newspaper readership is declining, yet more people are reading the news on the Internet.

Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.

With similar companies selling similar products at similar prices to similar target audiences, there is only one critical element that differentiates one company from another — and that’s great customer service. Defining great service and implementing a service philosophy can be as lengthy as “War and Peace” or as short as one word, like “Wow.”

Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:

• Unfortunately, there is no University of Great Service, so where does one go to learn about great service, and how it should be implemented?
• Take a trip to Nordstrom, purchase something and ask them to ship it to China! Or, visit The Palm or Morton’s or any other fine-dining restaurant and experience the royalty-like service that makes you feel as if you’re the only guest who counts in the restaurant.
• In order to give great service, one must experience it first.
• How would your customers grade your establishment on service?