The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
According to statistics from PRSA and eMarketer, public relations specialists don’t get anything close to the same respect as advertising professionals. Advertisers draw in around $150 billion annually, with public relations firms pulling in $5 billion.
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Topics: public relations
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
It’s interesting for sure, and definitely somewhat ironic: Spikes in online transactions that have been a factor in declining revenues for the U.S. Postal Service (USPS) might be part of the solution.
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Topics: public relations
It only took a few minutes for several of Kmart’s online audience members to share their thoughts about the retailer’s decision to forgo a Thanksgiving closure and instead stay open for a 41-hour stretch that includes Thanksgiving Day and the day after.
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Topics: public relations, crisis communications, shared media
Topics: digital PR, public relations, FAQ, shared media
The rise of public relations as a recognized tool for helping businesses achieve solid results is very real, although it may be surprising to some. It also poses questions: How does PR fit into journalism? And vice versa?
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Topics: public relations, FAQ
Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.
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Topics: digital PR, media relations, public relations
Marcus Lemonis is a CNBC reality star who’s also got the credibility that comes with being a multi-millionaire investor and businessman. He started young, founding a successful lawn service business at age 12.
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Topics: public relations, PR tips
For businesses trying to decide where they should focus their marketing efforts – on advertising or on public relations – here are five reasons public relations is better than advertising.
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Topics: public relations
Gather ‘round. Here’s a tale of the possible demise of a national brand, Redbox, with lessons to ponder from other national brands like Blackberry and Blockbuster. The takeaway for you is this: Are you doing what you need to do in terms of brand relevance to prevent extinction?
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Topics: media relations, public relations
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