The Public Relations Blog
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One of the most common questions potential clients of our public relations firm ask when they call us is, “How much does public relations cost?” This is a difficult question to answer, and we’ll do our best to explain some PR investment guidelines.
Investing in professional public relations is a lot like buying a new car. With so many different models and options available, the costs vary considerably. A four-door Chevrolet sedan costs less than a similar Mercedes, and even the price of the Chevrolet can almost double when you add leather seats, a premium stereo, alloy wheels, power windows, power door locks, GPS, a DVD player, a rear-view camera, a sunroof, seat warmers, hybrid capabilities and other optional upgrades.
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Topics: public relations, FAQ
Companies who aim for a national audience may believe that they can effectively reach their target by using media formats like broadcast TV.
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Topics: media relations, public relations
Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.
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Topics: public relations, SEO, shared media
Topics: media relations, public relations, FAQ
A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.
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Topics: public relations, shared media
Topics: media relations, public relations
In the wide open world of social media marketing, it’s easy for companies to forget that using the format can result in negative consequences.
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Topics: public relations, shared media
Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.
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Topics: digital PR, public relations, SEO
If news reporting organizations lose credibility, will people stop tuning in? This is a question news organizations should be asking themselves in light of the new Pew Research Center report. It's also a question public relations professionals should ponder when planning their next PR campaign.
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Topics: media relations, public relations
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