October 7, 2013
Bidsketch recently published an article focused on how most copywriters use an antiquated and self-centered approach and fee structure to projects instead of a client focused, service minded approach to their clients and projects.
As someone who hires and employs writers, I couldn't agree more with the thesis. Asking to get paid by the word or by the hour is bad business. As a writer you then become a commodity or hired hand, instead of a trusted professional adviser and expert, as Alan Weiss might say.
Clearly this post caught my eye and attracted my soapbox of the day. I believe the headline is misleading and should be modified to "how copywriters must adapt to the new economy to survive"
Topics: public relations