Public Relations topics, tips, and trends | Axia PR blog

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Great PR: 7 Ways to Own Your Customers

Great PR: Seven Ways to “Own” Your Customers — No Matter What Size Your Business

Topics: public relations

What is Public Relations Agency of Record?

What "Public Relations Agency of Record" Means for Your Business:

Although no formal definition exists of what an agency of record (AOR) agreement consists of, understanding and considering the various types of client/agency relationships that can fall under the term may have the potential to drastically alter the outcome of any PR campaign. In general, a public relations agency of record enters into an exclusive relationship with a client, which means the agency will refrain from doing business with competitors. In return, the client awards the agency exclusive rights to perform all activities related to PR and communications. This last “requirement,” however, may be adjusted to allow for the inclusion of other PR firms with the understanding that the AOR retains the lion’s share of work. More of a “preferred agency” than an AOR, this circumstance can sometimes arise due to the increasing influence of new digital/social channels, where one agency may not be capable of effectively performing in one or more of these new emerging practices.

Topics: public relations

PR Tip: Why Your Company Should Have A New Year’s Top Ten List

PR Tip:

Topics: public relations, PR tips

Axia Public Relations Names 2013 "The Year To Risk"

Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”

Topics: digital PR, public relations, shared media