Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
We urge you to take risks and do things differently. Risk introducing a new service or product. Risk trying new online marketing efforts within the arena of social media. Risk changing your Web site.
Risk trying new offline sales and marketing efforts such as networking or speaking – efforts that improve your image as a leader and an authority in your business category.